One of Manifesta’s most comprehensive web projects to date, Waremakers includes a complex backend system allowing for multiple sellers from many countries to trade across borders and keep track of all transactions. The custom system is also capable of handling multiple VAT-rates, integrating multiple shipping solutions and rates, splitting orders, handling returns and refunds etc.
Waremakers is an ambitious project targeting a global market — with special emphasis on the EU. The aim is to promote, and supply, high quality products from smaller, independent producers across the internet.
In order for these producers to become more visible and better compete on a market dominated by large, multinational companies, Waremakers brings them together to form a virtual repository online.
Even with clustering to increase supply and choice, making Waremakers an attractive destination was a challenging task indeed. For how do you convey a feeling of quality and heritage when the brands offered on the platform are mostly unknown?
Manifesta approached this in a multitude of ways. To name a few:
A magazine-like feel to the site aims to offer content that is useful and valuable to visitors — also if they are initially not on the site to buy. It was key to create a pleasurable browsing experience. After launch, The Guardian wrote: “This site is worth a proper browse” and the Financial Times: “Those who relish informed decision-making will find delight in this site.”
Users build relationsships with the producers and products through storytelling.
Neutral guides inform and stimulate interest in the nature of the objects featured on the site — as well as establish Waremakers as an authority in this niche.
A clean and simplistic design both rubs off on the products on display and keeps the site itself in the background — letting the products themselves take the main stage.
Manifesta has also operated as Waremakers’ marketing partner, responsible for PR and social media.
Waremakers has been featured in, amongst others:
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