It had to happen: The Financial Times, The New York Times, The Washington Post, The Daily Telegraph, The Times and many, many more. Here in Denmark major newspapers Politiken, Berlingske and Børsen are doing it too.
The paywalls are coming up around the internet media — and it’s no surprise. Even if you have millions of visitors each day, sustaining a professional journalism-based business on pay-per-click advertising is simply not possible.
The Guardian in the UK is still trying to find ways around it but is losing around £30m a year while trying to do so. They survive only through the means of a profitable mother company that deals, amongst other things, in investment management.